Verto Advisors

Minding the Gaps in business involves finding them first. The gaps in and between sales and marketing cause erratic sales cycles turnover and inconsistent revenue. They all increase the risk of failure. These gaps are caused by new and misunderstood phenomena’s like the buyer’s paradox of choice and the sellers’ conflict of confidence. Both lead to failure to “land the message” resulting in uncertainty within the pipeline. The immediate signs of these include poor sales retention consistently losing opportunities to “No Decision” both causing increasing doubts about the scalability of the business. Read more...