Clay Purdy Consulting

Applying strategic discipline to communications Having spent decades working with leading consumer marketers on their advertising and brand communications, I’ve learned the value of applying strategic discipline early on: it gets results. We apply that same discipline to fundraising and member acquisiton and retention programs. We have witnessed incredible turnarounds. The process will work for your organization as well. We call it the Laboratory for Fundraising Effectiveness. It’s a three-step, data driven approach that includes an Assessment, Feasibility Study and Strategic Plan Recommendation. Read more...