The Sher Agency

A business website is WORTHLESS unless it plays a role in your sales cycle. Different types of companies do this in different ways – in general the role of the website is to do one or more of the following: - Establish credibility and authenticity when a prospect goes to vet the business - Convert traffic into leads by getting them to call book an appointment or fill out a form. - Convert traffic into customers clients subscribers or donors by initiating a direct financial transaction on the website - Generate affiliate revenue by driving traffic to affiliate links Regardless of which of these four goals you have you accomplish this in the same 4 ways: 1st Build Trust - Leverage testimonials case studies impact reports reviews etc - Maintain a clean intentional aesthetic 2nd Communicate Clearly - How easily can visitors understand what your business/organization does? - Do visitors understand the benefits of your offering? 3rd Drive Action - Use clear prominent and intentional Calls to Action that dirve the user towrads the next step in your sales cycle. 4th Provide a Positive User Experience - Make sure your website loads quickly - Your website should look good on all devices - Maintain a clean appealing aesthetic - Make your website easy to navigate so users can find what they want quickly If you agree with this philosophy we're the team for you. Get in touch and we'll help you create a profitable website. Read more...