Standage Market Research

There was a time, not so long ago, when Standage Market Research seemed hopelessly old fashioned by employing the market research methods of the pre-computer era. Now, with the world of telephone surveys rapidly changing, we are more confident than ever that sticking to time-honored techniques works. With the rate of cell phone/wireless only households exceeding 50% of all U.S. adults, the reliability and validity of landline-based surveys are increasingly threatened. At Standage Market Research we resisted the trend to fully convert our phone bank to a CATI (computer assisted telephone interviewing) system, and now find that this rising tide of wireless only households has provided an entirely new market (computer-dialing to cellular telephones without prior consent is prohibited by the Telephone Consumer Protection Act of 1991).