Marketing Semiotics Inc.

Marketing semiotics is a human-centered marketing science discipline that deconstructs the cultural codes in a market in order to clarify strategize and grow value for Fortune 500 brands. We employ semiotic thinking to consumer research communications and design strategy to manage and leverage brand meanings. Rooted in the behavioral economics marketing semiotics is based on the principle that managing brand meanings is tantamount to managing brand value. For more information and recent case studies please visit www.marketingsemiotics.com. Read more...